[Niche Site Articles]

By: Art Stanley

Knowing your product and market enough makes crafting an effective title that much easier. All you have to do is ramble off its greatest attribute or characteristic, in addition to briefly describing what it is. Think in terms of what would make your product more appealing or desirable to those who'd be interested.

If it's new, say so right up front, since most people would prefer new over used when both are affordable options. New or used, make it clear to your audience. Is it an antique or collectible? Perhaps it's a vintage item, or one that's truly rare. Again, these single words speak volumes about your item when used appropriately, so it makes sense to make room for them in your titles.

Has the car you plan to list been strictly lady-driven, creating the perception among some that it's been used sparingly and without being pushed to the limit? If so, state it. Perhaps that Body Shop gift set sitting on the closet shelf was never actually opened and is therefore in like-new condition.

Knowing your market makes it easier to provide the information that will get your listing noticed. If you're selling in a genre you've been involved with for some time, you already know what the market wants.

For example, if you've worked in construction and now you're selling safety equipment to the same market, you have an inside understanding of the things that can happen on a job site, and the equipment those workers would like to get their hands on. Maybe it's steel-toed boots that stay warm inside in the bitter winter months. Or perhaps it's a hard hat that won't fall off. Whatever the case may be, if you've got what they want, flaunt it. And the best way to make it known on eBay that you've got something the market wants is to reveal it in the title. That's the key to maximum exposure.

Discover what it is your market needs or wants to know before they'd even take a closer look at your item. Maybe it's the fact that the Victoria's Secret swimsuit you're offering is official VS -- and not some cheap knock-off. Or it could be that your item is brand new and direct from the factory -- rather than 'recycled'.

Be sure to identify in one word if possible, exactly what your item is. Don't assume that because you're listed in a specific sub-section of a category that it's obvious. Sometimes the best category is an easy choice. But at other times, it's frustrating as hell trying to figure out where to run your ad. And many sellers get it wrong. So it's never a bad idea to add to your title a single word like 'vase', 'book', 'VHS' or 'desk lamp' to instantly identify exactly what the item is.

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Tags: Business/Ask an Expert selling on ebay ebay business home business ebay

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